Cookie Policy
Which cookies PMU Klinik Esbjerg uses, why – and how you control your consent.
1. What are cookies?
Cookies are small text files stored in your browser when you visit a website. They are used to make the site work, remember your choices and produce statistics about how the site is used. Some cookies are set by us, others by third parties whose content we display on the site.
2. How we use cookies
Our website uses cookies for two purposes: necessary operation and – only with your consent – statistics and marketing. When you first visit the site, a cookie banner appears where you decide whether statistics and marketing cookies may be set. Until you accept, only necessary cookies are set.
3. Consent (Google Consent Mode v2)
We use Google Consent Mode v2. By default all non-necessary cookies are declined. The analytics tool Microsoft Clarity, Google marketing and embedded content from Google Maps and Instagram load only when you click "Accept all". If you choose "Necessary only", these services are not loaded.
4. Overview of cookies
Below are the main cookies and similar technologies we use. Exact lifetimes may vary, as third parties set their own cookies.
Necessary (always set)
| Name | Provider | Purpose | Lifetime |
|---|---|---|---|
| tkpmu_consent | PMU Klinik Esbjerg (local storage) | Remembers your cookie choice (accepted/declined) | Until you clear browser data |
Statistics (only with consent)
| Name | Provider | Purpose | Lifetime |
|---|---|---|---|
| _clck | Microsoft Clarity | Recognises the browser between visits for statistics | Up to 1 year |
| _clsk | Microsoft Clarity | Groups page views into a single session | 1 day |
| CLID / ANONCHK / MUID / SM | Microsoft Clarity | Anonymised statistics and heatmaps of site usage | Session – up to 1 year |
Marketing and content (only with consent)
| Name | Provider | Purpose | Lifetime |
|---|---|---|---|
| _gcl_* / Google Ads | Marketing and conversion measurement | Up to 90 days | |
| NID / others | Google Maps | Displays the interactive map of the clinic | Up to 6 months |
| LightWidget / Instagram | LightWidget / Meta | Displays our Instagram feed on the site | Session – persistent |
5. How to change your consent
You can change or withdraw your consent at any time by clicking "Cookies" at the bottom of any page. You can also delete cookies directly in your browser settings. Note that some features (e.g. the map and Instagram feed) will not be shown if you decline cookies.
6. Third parties
The third parties mentioned process data under their own privacy and cookie policies. Read more about how we process your personal data in our privacy policy.
7. Changes
This cookie policy may be updated, for example if we add new services. The current version is always available on this page.
Last updated: 27 July 2026.